Category Archive: Brands

Funny video: Coca-Cola’s Social Media Guard
Funny video: Coca-Cola’s Social Media Guard
Funny video: Coca-Cola’s Social Media Guard

Technology and social media are fantastic for sharing our lives, promoting our businesses and keeping up-to-date with family. But sometimes we need a reminder to enjoy the moment before sharing it! Enter Coca-Cola’s “Social Media Guard”, an inventive and light-hearted way to use viral marketing. They know it defines irony – a social media campaign, [...]

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Live chat messaging – embrace social change
Live chat messaging – embrace social change
Live chat messaging – embrace social change

Do you shop online? Or are you an online retailer? With so much choice available, online vendors continually have to invent new ways of connecting with their customers. Thomas Paisley test drives one feature that is growing across the world of e-Commerce – the online personal assistant.  Have you been on ASOS recently and noticed a [...]

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A brand is only as strong as its customers’ perception
A brand is only as strong as its customers’ perception
A brand is only as strong as its customers’ perception

We love this quote by Scott Cook, co-founder of Intuit. A brand is only as strong as its customers’ perception. Make sure you have a strategy in place to ensure you’re communicating with your audience in the right way. Your social media strategy should form part of your digital strategy which should compliment your marketing strategy. [...]

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5 tips for using brand messages on social media
5 tips for using brand messages on social media
5 tips for using brand messages on social media

Gone are the days of businesses getting away with keeping silent online. Remaining tight-lipped cannot be afforded in a world where feedback can be uploaded and shared with entire communities at the flick of a thumb. Thomas Paisley, our social media manager, offers some advice on building your brand online. Social media has provided the [...]

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