All In Recordings: Platnum
Audit, digital strategy, consultancy, maintenance
Facebook: 14% increase in fans | 667% increase in people talking about them | 957% increase in reach
Twitter: 63% increase in followers | 4177% increase in mentions
All In Recordings had released a few singles with Platnum with limited success. They wanted to raise awareness of the group as well as build a stronger online presence.
re:act worked alongside Platnum, their management and record label to write and implement a digital strategy.
We provided a detailed audit of their online presence with clear recommendations for improvement. This included working with a designer to implement consistent branding across Platnum’s sites.
We worked with the group to train them in creating engaging posts for their social media while taking responsibility for posting out the key release information during the first campaign. We also created and ran social media ads, competitions and campaigns.
We implemented an e-marketing solution creating a database, building a bespoke HTML template and writing clearly focused and audience-targeted editorial content. We also created an online street team of Platnum’s biggest fans, incentivising them to promote the group.
Finally we provided regular stats and analytics reports to give insight into campaign performance.