Island Records: Alex Saidac
Website design, audit, consultancy, maintenance
Alex was newly signed to Island Records. Her website and social media sites needed updating, both in content and branding. She also needed help raising brand awareness.
re:act worked alongside Alex, her team and the record label teams to devise and implement content and branding which complemented their own activity.
We provided planning, concept development, design and build of Alex’s new website. We wanted to provide impact with the branding while also ensuring prominence for the essential content required by fans. We also made certain this content could be shared seamlessly across social networks and was optimised for search engines.
We audited Alex’s digital presence and provided advice and workable solutions for optimisation. We implemented an e-marketing solution, building an HTML template to include Alex’s updated branding and providing clearly focused and audience targeted editorial content.
Finally we provided training and consultancy for social media, streamlining the process and implementing content ideas.